Anybody else hate media people!?
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The reason I hate media the most these days is the lack of accountability in providing specs. As a media agency who is purchasing media you should be able to understand what assets are needed to fulfill YOUR media plan. I spend so much fucking time sitting on calls with publishers and digging around their websites for site specs. Just provide a detailed list of what you need
The process is broken. If clients actually brought everyone in earlier then it wouldn’t be that way. The media agency is usually briefed later, which means the media plan is made later, then the client drags their feet on approvals. So they usually don’t have specs until the last minute which screws the creative agency. As usual, blame the clients
Derail the flow? Anyone else hate copywriters!?
We hate you too :)
I hate everyone! Argh!
Not trying to play sides but at some point, shouldn't the creative team also know standard specs for recurring publishers? I'd say media is forever drowning but some empathy and understanding of processes from either side may help.
From what I see, everyone hates everyone. The ones that don't do not end up looking for means to vent thoughts like this!
Don’t do this. Fishbowl started like this, trashing other departments. But I thought those people got weeded out.
Yeah, when you come in late and change the specs we were briefed on and we have to redo shit, I’d call that derailing a flow. Hate away!
Hahaha I definitely do. I always just thought my media department were assholes who come into a project super late and make all these new demands to derail the flow, but maybe its the nature of media departments?
Hate hate hate media. Especially when we're the creative shop and they bring in a media agency who understand nothing about creative
Ha. I work on like 12 Brands. All with different media partners and specs. I don’t have time to understand what amazing homepage takeover you bought on abc.com is. Do you know how many websites there are? At least 100
Always blame the clients.
Or the account people. 😉
I’ve been on both sides of the aisle (media / creative) and from where I sit I agree with the person above who said the process is broken. I’m currently working on a client who briefs media and creative together so we can actually work together on building something interesting and effective. There’s still some tension but ultimately if that’s not how the client briefs, you can’t blame media people for being brought in at the eleventh hour or creatives for not storing an infinite level of knowledge around k weights and bit rates.
Curious on why? I love my media team.
They’re fine, they’re just all 12.