{ "media_type": "text", "post_content": "Anybody have a method or guidance for “guerilla” interviewing for research?\n\nOur agency doesn’t do interviews as part of the planning process, maybe fairly common given timeframes for projects. Trying to figure out my personal planning process though and I get a lot out of talking to people who fit the target — however, I have no clue how to find the right people outside of people I already know. If you have experience finding interviewees on your own would love to hear how you go about it.", "post_id": "6245d8df70ae420026bd5c42", "reply_count": 6, "vote_count": 1, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning", "feed_type": "bowl" }

Anybody have a method or guidance for “guerilla” interviewing for research?

Our agency doesn’t do interviews as part of the planning process, maybe fairly common given timeframes for projects. Trying to figure out my personal planning process though and I get a lot out of talking to people who fit the target — however, I have no clue how to find the right people outside of people I already know. If you have experience finding interviewees on your own would love to hear how you go about it.

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Try Reddit, Twitter, FB groups to find people who are passionate about whatever it is that you’re researching. Just remember that they are (almost by definition) not representative of the broader audience who buys the category.

likesmart

Go there for an essential truth about the brand/category, then figure out how to make it relevant to the rest of us.

You could start w an all agency email asking for contacts. You could find relevant social groups etc and post asking for people. Helps to be able to offer incentives like cash or gift cards so get a bit of a budget. Nobody should have a problem w $500-1000 to help do this. If you have a bit more budget, you could use a recruiter to find/incentivize people.

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Man he sums it up perfectly, thanks for sharing! Actually hadn’t heard of Jim Carroll and this has sent me down a rabbit hole lol

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