Anybody heard of the word proposal used when referring to an estimate?

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Yes. I frequently have clients ask for proposals when what they really want is an estimate. Not that strange.

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Yes, though it often is a less serious request than if they were to ask for an "estimate" or an SOW. A lot of clients that like to window-shop in my experience use the word proposal...

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Yup. Usually a proposal means including an estimate but also a rough timeline and approach/list of deliverables. It’s basically the interim step before getting to an SOW to make sure you guys are on the same page.

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It's not popular but some old fashioned clients still use to mean estimate - it can be used for a single job/project or an entire program/initiative of tactics

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Hey 🐟🐟

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