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Anybody moved over to client side and stayed? What have you found different in work culture, and how has your life changed since leaving the agency side?

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Moved about a month ago and never going back. The onus and urgency is always placed on the agency - even if the agency needs something from the client to get a job done. My work/life balance is so much better and I no longer dread going to the office.

likehelpful

It really does depend on the company and your role. I know many people who went client side and then went back to agency for more money. Make sure you clearly understand your role and responsibilities at the client side position, as you could literally just end up being a middleman between agency and the marketing team and may have to justify your position and value at your company. Client side can also come with greater job security risk, especially if business is volatile.

likehelpfulsmart

Just did. Only wished I'd moved sooner. People are just SO much nicer and more mature.

likehelpful

I did the reverse a few years ago and came agency side from client. It depends on the client and it depends on where in the agency you are. Personally I was bored on the client side and was frustrated by having to always justify media and awareness driving media internally. Constantly teaching ppl who just didn’t get it

likehelpful

Client side- more stability, better benefits especially healthcare. Lower salary but bonus and stock which basically evens it out. Better work life balance. Surrounded by more people with higher education levels. Generally more older and experienced workers on client side. Raises come pretty automatically.

Agency side can be exhilarating. Pitches and last minute time crunches. Much more weekend work. Less professional culture. At whim of your clients versus managing your boss in client side.
Fewer rules to follow than on client side. Raises don’t always come as promised.

likehelpful

One more question - what have you found different in terms of salary? Any pros/cons about either side?

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Almost the same, a bit higher in house with a better bonus. Depends on where you go, of course.

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I think the mid levels are higher client side, but higher director and above agency side

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Thank you all! These responses are very helpful

@omd1 if you cannot prove the monetary value of long term brand building, why would anyone buy it from you

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