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Anybody think the 3% conference is worth it this year? It's been too expensive in the past but $99 is much more affordable... Although what does a zoom conference get you experience wise

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Content is hit or miss, honestly. Usually it’s stuff I already know, do or believe. The ones who need it most would never go.

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I’ll be going! I’ve been to two virtual “conferences” (not including webinars) in the past couple months: the Ad Club’s Women’s Leadership Forum and the Allyship & Action Summit. Both were incredible experiences. I’ve never been to 3% before and I’m bummed to not go in person, but also I think the price means a lot more agencies are game to buy tickets. My agency is paying for me!

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Last time I went, there were a lot of guys! I mean more than usual. I think 20-30%? To Publicis’s point they need it the most. I hope more guys go to it this year. It’s great for networking and taking a break to disconnect from work in a different city. I’ve enjoyed the ones outside of NY the most, where I’m based. I know zooms don’t allow that but who knows, everyone is wondering how to bring the IRL experience online.

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Is there anywhere to see the schedule before buying a ticket? I lost my job for COVID reasons so I'd love to go for the networking but I also already have some stuff scheduled next week and I'm trying to be smart with my money.

Thank you!!!

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