Anyone else a B2B designer here? Would love to know which company you work at, and what makes you STAY in b2b realm instead of consumer products.

And those in consumer, can you shed some light too for your exp?

-Contemplating which route to go for the next opportunity. Would love to know the pros and cons of both sides

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I’m not a designer per se but as a PM I do design products for B2B companies. I like that I’m (hopefully) making someone more efficient at what they do and also making it more enjoyable.

When I think about working with B2C products like Instagram, Tiktok, etc. I honestly don’t know how I’d be motivated other than the gamification of seeing millions of users do something different because of a change I made. Just doesn’t really do it for me though.

likeupliftinghelpful

Low-voltage construction would be the closest description.

The software available to the industry has mostly been terrible up until recently. It’s nice to produce a product that people don’t mind staring at all day while saving them time and money.

smart

From my point of view, this is not about B2B or B2C, more about the mission and culture of your company in the end. As said above, B2C products can feel meaningless even though they have tons of users and big impact.
I have worked on both B2B and B2C products, (and now I work on something B2B2C :D).
B2B products tend to listen to the specific needs of the business customers carefully. Sometimes you do features just for one customer, and you have to think about how much you want your customers to be able to customize your product themselves. It can sometimes be frustrating for a designer when product management ends up only taking in customer requests without doing proper user research.
Advantage of B2B is than you can develop real partnership with the customers and users, and even work on a community around your product. Access to users and insights for user research can then be easier.
Hope this helps.

helpful

Nice! What industry do you work in? How does B2B2C differ from the other two? What's your company's mission and what kind of questions did you ask to figure out they're the one you'd sign with?

I personally think b2b is more challenging, whereas consumer stuff is too behavioral focused and not as nuanced to me. I just don't think I can get behind a lot of the consumer-facing stuff knowing they harm they cause to people

helpful

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