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It's not purely a Dentsu thing, it's a Japanese culture thing - something they are trying desperately to change.
Uh, for what it's worth, it definitely seems like a Japanese culture thing. Here in Australia, it's very chill - reasonable, to use the right word.
Their CEO recently quit due to a woman committing suicide in 2014 & Japanese government found that she had put in over 100 hrs weekly.
Worked for a DAN company in the US and I miss my 4 hour lunches 😫