Brand Strategy

Anyone at Redscout, WhatIf or another design/innovation shop, that has an advertising background? How different is it there (ACTUALLY, rather than what they say) vs ad agency life?

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(Worked at what if and had several informational interviews at Redscout). They are both phenomenal, both culturally and work - wise. They hire tons of ad-world strategists and the work is relatively similar. Get ready to do more consumer qual, ethnographies, shopalongs, immersions. And much more client participation and co-creation. Redscout is more branding projects and what if classifies themselves as an innovation agency. Both just hunt for actionable consumer insights, though. Don’t know about Redscout, but at what if- get ready to speak a whole new language. They have their own internal processes, terminology, and IP. But it’s cool - you’ll get trained on all of that. They also have some of the best benefits perks in the industry - hands down. Disclaimer: they were just acquired after many years of being independent, so- all of this could or already might have changed LOL

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starting at one of those on Monday.. coming from agency life for 6 years. we’ll see !

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Hey SBS how have the last couple of months gone?

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