Digital Bowl

Anyone at the big digital firms interested in sharing what makes companies like Intrepid Pursuits a good acquisition? When does a smaller agency look like a good buy for $10-20 mill or so?

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Comes down to several things: 1) how profitable is the agency. Needs to be close to our margins and, if so, you can get 2x revenue typically. 2) what is the client base. needs to be a strong overlap in clients meaning you need to be selling to the big guys primarily. 3) the people need to be in a target geography (can’t have everyone in Tulsa or Boise as an example or have half the people working remote across the country) 4) needs some sort of a special X factor that makes you unique. For intrepid, their apprenticeship program was special and something valued and differentiated that Accenture saw value in.

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Totally agree to MD1. With extra focus on client base and incremental future products/services roll out possibility

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