Anyone could share with me a figure that show in a glance why my client should link KPI and media earned, to pay us? (and ultimately how much pourcentage he should pay us)

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Nope!!!!! Don't do this.
Yes, prove your worth as an agency.
Pay is based on hours worked- do not hang your hat on indirect, fuzzy metrics.

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It doesn't matter if they trust you or how smart you are.
Most client's data is all over the place, incorrectly collecting, and requires about 5 departments to wade through.
Data you should report on is what you control, otherwise you are making a rod for your own back.

Yikes don't. Too many factors could impact performance beyond the creative but doing this will just put you in a position to be blamed when things don't go well.

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Sticky fingers! Go make a banner or something.

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