Anyone else done this thing for several years but still haven’t gotten a senior title? I’ve been consistently employed at agencies & been fortunate to work on some cool projects but feels like so many are ahead of me.

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“Senior” means more than just the work (although that’s the priority). It is also about your leaders having the confidence in you to complete a project on your own, to present well, to be able to have collaborative discussions with clients, to be able to solve problems that arise, and to show leadership within the agency. Act like you have the title and you’ll get it. If you think you need the title before you act “senior”, they may not think you have it on you.

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I never had a senior title.

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Very curious. What have you been working on? Have you won any awards?

Listen, here’s some direction. Write a killer radio campaign for whatever client you want. Take it to your CD for help. Craft it. Take it back. If they like it they will help you produce it. If they don’t, try again. Wake up your hustle muscle!!!!!!!!

How many years is "several"?

Around 7

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