Anyone else hate the term “ideate/ideation” and how it crept into the vernacular? Or is it just me?

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It’s out of necessity, because the word “concept” has been abused to the point where it means anything from laying out a font treatment to making an executional gimmick.

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Its cringey, especially when ppl say it outloud, but what alternatives are there

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Concepting, brainstorming, thinking, overthinking, problem solving. Anything but ideating.

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Nah. More likely banging my head against a brick wall.

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I just yell 'let's make some ads' and beat the shit out of a cowbell until everyone runs into the breakout lowing for grain.

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