Anyone else having issues finding analysts and data strategists with industry experience not related to media? Feels like the majority of NYC candidates are mainly focused on media data.

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Firstborn

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Think media pays the least for people with analytics experience

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Which agency is looking ? I'm in the market

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Yep, we often train entry levels from scratch. Takes forever and is a lot of work but it's better than hiring a "manager" level from media who doesn't understand the difference between an insight and an observation.

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Publicis- it's maddening. I also don't think there are any good conferences out there that cater to using data to drive actual audience insights vs. how to convince your customer that banner click throughs don't matter.

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Cool I'll send an email

You Analyst is absolutely right about candidates outside of this industry, this industry does not pay well for data people unless they are well experienced. Non media experienced data people do not want to work in this chaotic industry for shit pay. Your best bet is to interview candidates as much as possible by reaching out to high potential employees in the same space. Don’t just look at your pile of applicants, look for the ones you think will help you or someone that you can guide to help you. You might have to search LinkedIn of data people in our industry and get recruiters to reach out.

Dentsu Aegis 🤢

Also looking 🙋 but wary of most openings due to my unique experience and career goals. Started at performance marketing agency, then social media agency, now creative. @OP - curious about your needs (you mentioned audience insights). Can you elaborate?

AM1 I'm looking for someone with your kinda background.

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