Anyone else in the ad industy feel increasingly unsettled about personal data collection and harvesting the more you learn about it? After learning the inner workings of Epsilon, I've installed a VPN router, built a pi-hole for ad-trackers, using anti-fingerprinting extensions and secure browsers, ditched my smart TV, roku, alexa, etc. I feel like I'm becoming paranoid

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A former epsilon guy showed me a product called "bridge track" that they've used for YEARS and how you can positively identify almost any human on earth with 15 data points, and how that data can be bought and sold by average people, companies, and foreign powers. Then he explained how tiktok gathers data, roombas map your home, smart fridges can create a profile on everyone living in your house, etc

He thought it was awesome. When I got home I ran my Alexa under the sink and threw it in the trash

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The alternative is higher prices on almost everything. TV’s are substantially cheaper because the manufacturers only have to break even on the hardware, the profit comes from the data and/or advertising business.

A lot of the privacy initiatives from Apple and google will greatly reduce fingerprinting accuracy and depth.

2010 to 2020 was a wild time, but a lot of the technologies that were built are breaking or losing effectiveness quickly

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My social security is on an index card on a dusty shelf in the back of an old video store somewhere.

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LITERALLY JUST SAW THIS 30 SECONDS AGO WHILE VISITING A WEBSITE

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I’ve had the opposite reaction. I’ve worked around cyber and privacy issues for so long I’m numb to it. Unless you take really extreme measures, are 100% consistent about it, and ensure everyone else in your digital footprint does, too, it’s pretty much impossible to evade data collection, and eventually, exposure. The thing I’m interested in is what happens to this data profile in 100 years? Just like we can view our great grandparents’ census and other government records to glean details about their lives (aka the central data sources for Ancestry and other similar services), what will our grandkids find out about us, and to what degree of granularity? Like, meemaw searched for socks August 1, 2021, and then had them delivered that afternoon by Walmart?

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