Anyone else notice that a lot of these heralded brand voices on Twitter (Wendys, Popeyes) are just aping black culture? And more importantly that many of these brand voices are run by white women?

likeuplifting
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I'd suggest applying for a job at one of these companies.

likefunny

That’s not what I mean. I don’t want the job. I’m observing that a lot of what’s heralded as a “genius” or “innovative” brand voice is just repurposed black humor. It’d be nice to see more black people behind those accounts and I don’t think that’s a reach.

likehelpful

We can copyright trademark and license our IP. We can ease up on trying to be funny for free on Twitter and create content that we can monetize and not worry about getting a job to be the voice of. We can focus on understanding finance and raising capital. We can continue to take risks and form agencies that employ talented people.

Take the same energy and shift it to a worthy endeavor that provides value for years to come not just a moment or a job just to say “yaaaaaas! Snatched!” from a burger joint.

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Crickets for a path that actually allows you to get credit and compensation.

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You think it’s cause there is still a lack of awareness that this industry is a viable option for black creatives?

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I think black people have ALWAYS led popular culture and failed to get credit for it.

I think black people don’t fully realize our own contributions and just go on making more culture.

And that’s why we fail to notice as other cultures pick up what we leave behind and then use it to make money.

I seriously wonder if “black voice” Twitter brands would’ve been acceptable if it was black people were behind the accounts. I’ve got a feeling it would’ve just been seen as unprofessional and off-brand.

Something about whiteness (here he goes) gives a safe degree of cultural separation making the “faux ignorance” socially acceptable.

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Copywriter, keep us informed on what you're doing about it and how we can support.

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I’m going to write an op ed on medium soon, I’ll share it in here when it’s done.

likesmart

You do know the woman behind Popeye's social media voice is black? She works at GSDM.

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Yes. Now what?

Step 1: Identify the problem.
Step 2: Expand awareness.
Step 3: Take action.

Personally, it’d be nice to see black people more vocal about people using our voices/culture in advertising.

It might lead to more leading voices on “black twitter” GETTING these social media gigs than simply reacting to them.

likesmart

Many are actually run by black people. I know many of them personally.

Wendy’s = black man.
Popeyes = black woman.

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