Anyone else think the judging at Cannes has been a bit weird this year? (So far, anyway)

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I put moldy whopper in my book because I saw the ad and reacted to it, so in the case study where it says “132.76 Billion impressions” I’m one of those impressions, that was my part in the work. (But I won’t mention that in my book nor tell you unless you ask specifically.)

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Updating my book now as well…

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Yes! Lots of shitty/fake ideas winning and good ideas/executions only getting a shortlist.

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Mcds prints for example. We've seen much better from the same client

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The McDonald’s print getting a Gold Lion. Really?

likesmart

The Red Cross stuff? That was a US army ad from 10 years ago.

I noticed the same in Pharma and Health categories. The shortlist work was much better than some of the winners in my opinion

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Sounds like a classy CCO!

Moldy Whopper outdoor GP? Pffffffffffff

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Well I think the credits has a 30 people maximum but you know 300 are gonna put rhat in their book.

Super weird.

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A lot that did well in other shows didn’t even shortlist at Cannes. Usually there’s more overlap.

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