Has anyone ever had a particularly great collaborative experience between an in-house creative team and an agency? I’m in-house and we’re doing TV, hiring an agency, but I want to work with them, not just hire them (I’ve written for TV before, but we’re a small team and need the outside help).

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Yes. It was a small, up and coming digital agency with a great rep for a rebrand and launch. The whole thing from building tone to establishing look and identity was collaborative and enjoyable.

Our ATL agency, which is a big important Cannes-baiting setup, are quite the opposite and generally awful to deal with. That's unless you're an exec with power over budget. Then they'll take you to dinner and uncritically produce all your awful ideas.

The key point is: try to avoid an agency that thinks they're a bigger deal than the client. Think smaller, hungrier.

helpful

Definitely trying to find a smaller, independent studio. Wanna drop the name? Hopefully NYC?

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