Anyone ever move from PR to an advtg shop or digital shop—or from advtg/digital to PR? What did you love or hate in making the change?

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My POV. Advertising / digital agency: you create and craft content, campaigns, brand messages etc.
PR: you help the brand tell a story that they’ve already decided on - also involves pitching to media and trying to spread the word. I like making stuff, so I prefer ad agencies.

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