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Tips for a first-time manager?
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Strategy, creative, and client can easily operate in silos, and it’s our job to connect all the disparate pieces and make sure projects are tracking. And honestly, a lot of teams are lazy and unorganized, so account has to be hyper-organized and on top of things.
It sounds like you’re not loving your current role, so I’m curious what you like about account management or what you want to be spending time on in your role, because a lot of it is tracking loose ends, because no one else is. Personally, I always liked being the project owner per se- you straddle PM duties by making sure things are keeping to schedule, interpret client feedback and ultimately guide creatives to create amazing work.
Sorry to hear that. Sometime it’s just a headache to work with the team. Hang in there. Being an account person definitely requires thick skin!