Anyone have a go to framework they use to write positioning “strategies?” Or just a typical strategy? Could use inspiration— I feel I always default to the same setup. It’s not broken, but I’m bored!

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Does anyone have the Coke recipe while we’re at it? Send over ASAP.

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Those things are an exercise in semantics.
If you’re feeling stuck, try a different shape - Triangle/Pyramid... House...Rectangle...circles?

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Why are you bored? Maybe you need a different mix of strategy projects / learn something new?

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