Anyone have a technique for dealing with a creative that has lost their cool in high stress situations? I am always the “cool as a cucumber” producer and usually that mellows my team out but lately with everything getting so tense in the industry I am dealing with folks that are super uptight and it’s hurting the vibe of the production and the rest of the team. Everything is we have to!!! We have to do this!

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Sounds like a young creative who has too much stress and tunnel vision. We all go down that creative road together and sometimes run into a fallen tree. A roadblock. So what do we do? Scream and shout? Nah! We figure a way around over or under it and come up with a solution. Your creative needs to embrace this thought process. Or they won’t last long in this business. Difficult people end up wishing they were still in the ad world.

likesmart

Pull them aside and mention it, that it’s your job to keep the production/project going smoothly. And their ocd actions could cause a lot of problems and make things problematic. Remind them that it might be worse if the job fails because of that. And then if that doesn’t change their overall working style, I’d mention it to their creative director, so he or she can take care of it.

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Talk to their ECD to tell them to cool off.

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Don’t reward bad behavior. I have co workers like this. Negative attention seeking. Don’t engage when they behave this way. Walk away. Engage when the Start acting like an adult. If they calm
Down reward that by listening and reacting. People that act this way in a work setting need to be treated like children.

likesmart

I’ve always said we are glorified babysitters…

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I’d make sure I was at my calmest and meet with that person and ask how they are doing. Try to be focused on them as a human. Then after a real conversation as humans, talk about the work and find out what is pushing them into this anxiety. Try to get to the root of the problem and see how you might be helpful to them to navigate it together.

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Try to have a disarming conversation to see what’s wrong. Ask them if it’s their workload. Talk to their PM about their workload if so. Lend the helping hand first. If they still bitch, escalate.

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“Hey, seems like things are tough right now, what can I do to help lighten your load”

This makes you sympathetic, open to hearing their frustrations, offers an opportunity for them to voice those frustrations, and makes you a conduits to solutions.

Tell them to relax

Yeah that always works.

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likefunny

Tell the creative to “CALM THE FUCK DOWN”

Creative will either respect you or find yourself another gig. Bring the creative down to planet earth and quick.

First agency - one CD threw a chair at a colleague.

At another - very senior ECD would scream at the top of his lungs and punch the air.

And another - CCO would just fire people. For what seemed like sport (they were a founder). Deeper story here, but yeah…

My technique? Don’t make eye contact and walk slowly backwards. Call el jefe. Document. Have witnesses.

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