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Congrats. I just made the jump. Just go big. They can always come down. If stock is a mix just do the math and tax benefit and consider if you prefer cash on hand and at what price etc. but go big.
Pre-ipo and post-ipo shares should be treated differently. If the company is pre-ipo, there’s never a guarantee that those shares will ever be worth anything. I suggest assuming that they will be worth nothing, and if it turns into anything, it’s a bonus. Also, vesting schedule matters a lot! Not just for length but also for whether additional shares vest annually / quarterly / monthly. If you’re 2 or 3 years in and are looking to make a move, monthly or quarterly vesting helps a ton compared to annual vesting. Finally - understand the difference between RSU’s and stock options with a strike price. RSU’s have market value at the time of vesting, while stock options have a baseline where if the stock goes down, they’re effectively worthless to you. There’s advantages and disadvantages to both, so just figure out what you’re being offered and how to handle that. In general, cash (aka salary) is still king. Ask them to make the first move, and see where that ends up.
Also there are massive tax consequences potentially upon stock award. I’d talk to an accountant about how to get that covered.
Rising Star
Make sure to go above your salary expectations.. and then come back down if needed. State your intention upfront. Are you after time/flexibility? higher salary?
Agree with Senior Art Director. Go in high and expect to negotiate down to what you want. The worst that happens is they flat out say no, best…they flat out say yes. Good luck!