{ "media_type": "text", "post_content": "Anyone have any examples of great luxury creative?", "post_id": "5d4399731e2ecc001a0e0923", "reply_count": 14, "vote_count": 0, "bowl_id": "594f0b7a1753b200102d1a8f", "bowl_name": "Creatives", "feed_type": "bowl" }
null

Anyone have any examples of great luxury creative?

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Fyre Island

funnylike

Ironically, expensive luxury brands are super-cheap when it comes to paying for good creative. So yeah, there isn’t much out there.

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the benchmark

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likefunny

What does a great luxury creative mean

funny

I saw that Weapon of Choice video too.

Vintage stuff, but the OG Debeers/Rolex ads, while sexist by today’s standard, are brilliant.

Maybe not exactly what you are looking for, but old porsche, benz, and bmw had some good ads

Louis Vuitton is pretty reliable for good work. One of my all time favorite campaigns was done for them. Check out the work they did with Mos Def/Yasiin Bey to celebrate Muhammad Ali.

https://youtu.be/ZG0Vz5Y55vk

Lacoste is really the only one, and I don’t even know if I consider them luxury. But yeah generally the ultra high-end brands ironically have atrocious taste in marketing.

It’s mostly vapid, shallow, ego-pandering nonsense. Which, duh. Is Audi luxury? They’ve done some great work tho. I remember some killer print ads for a jewelry store in NY once. Great writing.

Beauty is a good vertical to look at for luxury. Dior always has beautiful work

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