{ "media_type": "text", "post_content": "Anyone have any good resources/studies/papers to tie business objectives to organic KPIs like engagements/reach?", "post_id": "5c8ff1833f8338001bca3e81", "reply_count": 3, "vote_count": 1, "bowl_id": "5a0bda74618685001998ef1a", "bowl_name": "Social Media Strategy", "feed_type": "bowl" }

Anyone have any good resources/studies/papers to tie business objectives to organic KPIs like engagements/reach?

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Facebook has some on their case studies page. Reach and freq are important, engagement is not, with regards to bottom line sales.

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