Anyone have any insights on targeting Males (40-60). Working on a behaviour change campaign targeting them and haven't done too much research. Will be doing Qual but looking for some insights upfront.

like
Posting as :
works at
You are currently posting as works at

You could start with a Maslow's Heirarchy model: Physical, Social, Psychological & Spiritual levels make valid interest segments... Physical like interest in hair loss or erectile dysfunction, maybe cause marketing with a prostate cancer awareness nonprofit... Social like interest in pro sports and retirement investment topics... Psychological and Spiritual like interest in midlife crisis and mortality...

like

That's a pretty broad age range - anything from young dads to empty nesters to pre-retirees. Could you zoom in a bit?

like

I'm with you...client isn't budging. So broad. Its specifically in relation to their diet. So it's the less healthy end of the spectrum..as vague aw that is!

God this bowl is a cesspool sometimes

like

That's nice.

like

So this is in the cooking space? Or the pharma space?

Related Posts

If I get a 401k loan, will I still be eligible for EY's match of my 6% contribution? I read online that some plans/employers do not match while there is an outstanding loan from the 401k.

like

Anyone play Old School Runescape?

like

Disney puts? Seem cheap in June.

like

"You're great, but just a little too much personality to work on this client." Welp... 👋

likefunnyhelpful

Any job openings for freshers in Delhi NCR?

like

Hello All,

I have a total of 2.6 years of experience and 1.6 years relevant with the java and spring boot framework. Currently I am looking for a java backend developer positions. Any referral/suggestion would really be appreciated. I am available to join immediately.

Thanks in advance 👍🏻

Below is my tech stack:

Core Java

Advance Java

Spring MVC

SpringBoot Framework

Hibernate Framework

Collection Framework

JDBC

REST api

MySQL

HTML/CSS

like

Hello I have newly joined in virtusa .. it's been 5 months and allocated to project scince day1 of my client billing. I was told my appraisal will be after 12 months. Can I expect my variable pay in between or it will be after 12 months only. Note that there was no probation period for me. When can I expect my variable pay?

like

Please DM if interested asap

Post Photo

Hey all- I recently got laid off as an analyst due to large COVID cuts. Looking to make ends meet. Was supporting deal leads plan and manage projects (financials, resource mngmt, etc) and relationship mngmt between firm leadership and IT startups as well - both work I loved. Since I had <1 YOE in consulting (recent PSU grad), looking to get advice on how to move forward. Have ~1 YOE PM work in FS/healthcare tech prior to A. Friends tell me to get SCRUM certs. Open to any advice and thoughts!

like

Is there anything more divisive than politics? Why is it so polarizing and impossible to convince anyone of anything?

like
likeupliftingsmart

Is anyone finding companies that still want to hire in their respective state despite everything that has happened with COVID and working from home??

like

I’ve been in the healthcare industry for over 20 years, and have been in management for several years in that field (though not currently in management). I’ve been with an insurance company for almost 10 years in various capacities and ready to make a change - more than likely leaving the organization. Is it worth getting a PMP certification? I have my BA.

like

How much is my eye Dr. paying the general manager

like

Hello all, I am a healthcare professional, working in learning and development team, in a firm working for US healthcare Providers. I would like to get into Compliance roles. Is there any course/certifications that i can do, so i can work in healthcare compliance.
Your experience and advise will surely help me at this moment. 😊

like

Anyone know about Quantic?

like

Hi all! Which companies are currently sponsoring h1b transfers? Thank you!

like

What is the bowl’s view on the key differences b/w CBS’s Sept and Jan intake?

like

Recently admitted to Columbia - how long do I have to accept their admissions offer? It doesn’t say anywhere… should I assume by the first deposit?

like

Additional Posts in Strategy & Planning

Poll: Generally speaking, how much does your account person/team contribute to any given deck (strat, creative, whatever)? Are they putting in any intro slides or next steps? Trying to decide if I was just really lucky in my last place or unlucky in my current place.

like

Any good tips for an Account person looking to switch over to the strategy side? What kind of things should I put in a portfolio, do I need to go back to school? Or go through something like Miami Ad?

like

Any folks here focused on Brand and/or Design Strategy? I pivoted from a 20-year design career into the strategy side and always looking to meet others at that intersection. I work at a very small branding studio with a growing strategy team.

like

What’s the difference between a Brand consulting firm like Prophet or Lippincott and an agency like IPG Mediabrands or Publicis Media. I just started my career in marketing and didn’t realize how much we rely on agency partners. The agency’s do lower funnel work, but they also do strategy, which made me curious on the difference. Sorry if this is a dumb question, I’m a fresh undergrad!

like

Hello,
Does anyone have leads on any associate brand strategist openings in Los Angeles?

like

Any good courses that set you up for growth in your strategy career?

like

Can you think of any brands or campaigns that created new words/phrases that entered into our lexicon?

Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

like

Any B2B strategists here? I recently moved to the B2B from the consumer side and am used to 3rd party research like MRI & Mintel. Are there any providers out there that have B2B research data to leverage? or are most done in house?

like

Seeking advice: I have a Strategy Director who is a brilliant strategist but ho-hum people manager and is not advancing the dept from a business perspective (streamlining processes, balancing budget with strategic output, etc.). Their team isn’t happy so I risk skip levels leaving. They would really be better suited in an individual contributor role. I fear that if I make the move to IC, they’ll leave as they see opp for advancement as connected to team mgmt. Past coaching hasn’t “clicked.”

like

Do you use stock photos when building persona slides or another resource for the imagery?

like

Is there a counter culture today? Pretty much every generation since the 60s has had one - but I’ve been wondering if there is one today. Thoughts?

like

Does anyone have a really solid deck template for a marketing communications plan? Can you share it, and share why you like it? I feel like I’ve got great ones for data/insights, strategic briefs, creative briefs, etc.

likefunny

Does anyone know the brand and innovation agency Butterfly?

like

I'm planning a NorthAm wide company launch and looking for tips and tricks, especially interested in how to gain wide reach and Canadian market specific insights (on startup budget). Thoughts?

like

There are people coming and going everywhere. Lots of options at my level and I’m trying to see what the current status is of the NYC based shops because it’s hard to tell. where do you think the best place for is for strats right now? Culture leadership opportunity to grow, etc?

like

Has anyone in this bowl made the move from PR/Exec Comms to business consulting? (Thinking the move from agency to businesses like McKinsey, Deloitte, BCG: the client side not in-house comms). Would love to know pathways, thoughts and flags!

like

What should an account planners portfolio look like? Do you guys create websites with client work examples? Or just share briefs and/strategy docs upon request? I just wouldn’t want to put an actual brief into a public portfolio as that feels a little weird, but maybe that’s just me. We’re not “creatives” so it’s a bit different, but would love to hear approaches.

likesmart

Any recommendations for best practice or company/tool for measuring brand awareness before and after a tv campaign?

like

Any senior strategists out there looking for a new role on a great spirits client?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal