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What’s the difference between a Brand consulting firm like Prophet or Lippincott and an agency like IPG Mediabrands or Publicis Media. I just started my career in marketing and didn’t realize how much we rely on agency partners. The agency’s do lower funnel work, but they also do strategy, which made me curious on the difference. Sorry if this is a dumb question, I’m a fresh undergrad!
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You could start with a Maslow's Heirarchy model: Physical, Social, Psychological & Spiritual levels make valid interest segments... Physical like interest in hair loss or erectile dysfunction, maybe cause marketing with a prostate cancer awareness nonprofit... Social like interest in pro sports and retirement investment topics... Psychological and Spiritual like interest in midlife crisis and mortality...
That's a pretty broad age range - anything from young dads to empty nesters to pre-retirees. Could you zoom in a bit?
I'm with you...client isn't budging. So broad. Its specifically in relation to their diet. So it's the less healthy end of the spectrum..as vague aw that is!
God this bowl is a cesspool sometimes
That's nice.
So this is in the cooking space? Or the pharma space?