Anyone have any tips for moving to brand side of media buying/marketing? I’ve been working agency for a little while and the work-life balance isn’t there and is taking a huge toll on my physical health.

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I'd say it's more competitive getting in on the brand side, because a lot of agency folks want to cross that street. A 9 to 5 starts looking better and better the longer one is on the agency side...

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Where are you based?

Toronto

If you're burning out, then make the switch. Your health and wellbeing are not worth it in the long run. Just be mindful about where you apply. Not everything on brand side is going to be smooth sailing in comparison to agency. Good luck!

Look at the skills requested for the type of roles you want to be doing and rewrite your resume pulling out examples and descriptors that align. If you have a strong grasp of strategy you should be well positioned for the move. Great strategy with the inability to activate within channels (most of which are digital) is useless. Your background in digital media gives you deeper understanding of how that strategy activates which will make you better than someone in that role lacking your expertise.

I've moved from agency to client side once. It's interesting and was a good learning experience.

The demands of client side are different, more managing expectations from both agency and internal clients. The pace is much slower as you need buy in of approvers, which depend on the size and hierarchy structure of the company. Like agency, you will work with legal, finance and accounting even audit heavily, depending on again the structure and process demands. It is much less "creative" as well. But if you enjoy this, you will do fine.

Be well. And best of luck!

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