Anyone have examples of creative KPIs/goals to measure the impact of PR that go beyond just coverage numbers? I have a client that is a little too black & white with our KPIs. While my team has met the coverage expectations, we want to show the bigger picture impact of the media rel. program - i.e. relationship-building, inbound media opps, organic coverage, inbound sales or web traffic (that one’s probably a stretch).

like
Posting as :
works at
You are currently posting as works at

I use a mix of Barcelona Principles and attribution models in Google Analytics. Instead of focusing on outputs, focus on outcomes. Measure SOV, Sentiment and Google Ranking each quarter. My team also sends monthly reports with a link to their metric dashboard and coverage, but most importantly, in that report we include our monthly activities like written materials, media liaison, consultation and big ideas, this showcases the value of PR and helps with client retention when they’re deciding if they need to cut PR/bring it in house etc.

A great way to showcase your team and what you do is to implement an Organizational Performance Campaign for your client and everyone in their comms dept. Create a presentation to define PR and what you do, show examples of impactful coverage and how PR can bring great awareness and revenue to their company, and really drive the message of how much more successful the company can be if internal teams knew what stories/experts could resonate with media. Organizational Performance is a great KPI to hit as well

likesmarthelpful

Yes, we use it to show outcome traffic during a span of time compared to non campaign timeframes. We stopped doing only the touchpoint for referral traffic (backlinks) because consumers buying decisions aren’t always immediate

like

SOV (PR metric) and market share (business metric) on the same graph shown QoQ.

like

Quarter-over-quarter.

Google analytics can show website traffic. Also, does your client have an affiliate program? A lot of DTC clients do -- publishers will monetize the links through earned coverage if it's in place. You can demonstrate sales if that is the case. Lastly, as someone else mentioned -- use Cision to demonstrate year over year increases in share of voice vs. competitors as well as brand mentions / demand and total readership. Good luck!

like

This is a really good question. Curious, does your team use critical mention? I know on there it shows $$ ROI.

like

VP1 what’s media velocity?

Try Earned Media Value. Even a relatively poor outreach campaign will yield an EMV that blows whatever the retainer the client is paying out of the water.

Second ^ I’ve never used this but curious how it calculates $ ROI

On top of everything that has been mentioned above id like to also take account of Social Echo which is the number of social media shares of your coverages

Related Posts

Dear All,
About me, Technical stack: Mainframe
Certification: CSM & Safe Agilist 5.0
yoe 15 exp good in people management, planning and execution.
3+ yoe in handling web applications project, capable and proven record of handling multiple teams.
relieved from last organization on April 1st week, want to take off one month rest because of hectic work and more stress. Planning to join after may 15th got offer from HCL but was rejected due to more stress, Need referrals in Bangalore loc plz help

like

What do you guys do when you can't make Jummah? Just read at the client site solo?

like

Its been a month i have been in wipro and allocated to an indian client in APMEA. In future will there be any chance to move to america or america2 in wipro as i have onsite aspirations

like

How much ctc I can ask for senior staff engineer.
Holding an offer of 36 lpa.
Cleared 4 rounds and 1 client interview as well.
8 yoe.

like

What happens if a FRESHER is allocated a project and he is not able to perform well? Will he get fired soon

like

Looking to pivot from biotech to big tech in a less technical role (bizops, analytics, implementation manager) . I have a degree from Stanford in Biology (c/o 2021) and experience leading technical client implantations, but feel like companies just see my degree isn’t finance/CS/ statistics, and throw out my application. Am I overthinking? And what certifications have you seen help boost a person’s resume?

When the firm replaces the engagement manager and the first thing they do is tell the client to step up and take some ownership of THEIR project.

Post Photo
likefunny

I’m all for sleeveless outfit (as long as not overly revealing) is acceptable for women in non-client facing video calls but interestingly I’ve never seen any man going sleeveless in front of the camera (myself included). Are guys just less comfortable in this situation (again, same situation as girls - internal calls, working from home, and working out or doing house chores in between meetings... etc)? How do you feel when you see your guy coworkers in sleeveless outfits?

likehelpful

Hi guys,
Got email as below from wipro, it talk about formal letter released later and need to pass client interview. It have CTC details. My question is should I resign based on this or wait for formal offer. Any help would be highly appreciatedWipro

Post Photo
like

Hi Guys, Please help me with some internal point of contact at Accenture working on SharePoint, powerplatform ..... i need to get mapped in that project. Help please

like

Hi! Any career coaches who offer a full support throughout job search?

-Experience: 8 years of project/program management and/or communication
-Companies of interest: Google, Microsoft, Facebook
-Location: Washington DC or VA

During screen I had asked the recruiter what was their interview process is. He said 1. Screen 2. Technical Interview. He said that it becomes clear to them after the technical and that there is a 3rd round with director but their process never goes to that. passed the technical very successfully but now i have been invited for the 3rd round to present a project .Have they made a decision and I’m invited just as a backup choice?

like

How is HTC (client world bank) vs Fidelity International. @htc giving me 31 LPA while Fidelity is giving me 21.5 LPA. Which one to choose? Please help me ! YoE: 5.7 years. Stack: Data Analyst( SQL,ETL and Azure)

like

"You're great, but just a little too much personality to work on this client." Welp... 👋

likefunnyhelpful

Hi folks, people who are trying to relocate to new locations like Chennai Pune Kolkata, are there any criteria that is taken into consideration while opting for relocation or is it completely voluntary? What if you don't have enough bandwidth or floor strength from your current project in these locations .. do they still allow you to relocate ??

like

hoping this illustrative post makes sense.
column A=state; B=city. Cells in each column are drop downs, i.e.,can select countries/states. And, current dataset/selected choices is indicative of a category i.e., top locations. I want to build scenarios or addtl categories that ultimately auto changes values in the drop down cells. this is doable w/ lookups, but want to avoid formulas as i need the client to be able to customize the dataset/selections to view scenarios , hence drop downs. 😬😬

like

HI

Like how many people are on bench or u say talent pool in citius

Like is it safe to be on bench in citiustech(gurgoan), as recessions is going and many companies are laying off?

And how much time it takes to get into a project

I put in a lot of effort to show my client properties that fit their requirements, but they ended up working with a different agent just because they wandered across an open house. I'm so frustrated right now. Has anyone else experienced this?

like

Dumb question: when filling out the conflicts disclosure when moving to a new firm, do you list *every* client entity? Or is it ok to say [client] and affiliates? For some of my clients, there were literally hundreds of entities…

like

More Posts

Is it true that Accenture allows work from any of the 8 office location ?

like

Hey folks just got an offer for L6 in Chicago. What do you all think. $180 base, 20% bonus and $200k equity. What’s the best I can do ? I have 15 YOE. No signing bonus in the initial offer.

like

Anyone know who is hiring in SF right now?

like

Any reason I shouldn't buy REQ?

like

Stupid question:
How do you sell crypto according to longterm vs short term tax depending on when you bought the crypto?
For example: If i bought 5k of BTC in March, and 5k in April, how do I make sure I only sell the BTC i bought in march so I can get the 1 year long term capital gains tax? Or is it all blended?

like

I have my coins in Celsius and Blockfi both. Initially I was going to keep them like this with the thought process in case one of the one of them goes down/bankrupt I won’t lose all of my holdings. But given that Celsius pays weekly and Blockfi monthly, I think in the long run celsius would yeild far more than blockfi.

Anyone done this analysis from investment returns and also risk/safety perspective?

likehelpful

Do you no da gwei?
U do not no da gwei

Post Photo
likefunny

Anyone still long on GRT? Kinda want to load up even more….

like

Looking for some UGC gigs. I can do unboxing and demos. Rates start at $100 for a video, and $20 per photo. which is significantly lower than others in the market. Just trying to get more content creation under my belt. I specialize in social media as a director in a marketing agency, so I know what will perform. Give me a holler if you need UGC for your brands! :)

like

What’s a good job to get with a B.S in kinesiology degree ?

like

Just curious - how many meetings/calls do you have in a typical day, what tax practice/service line are you in, and what’s your level?

like

Can someone tell me what is the gross annual income of a Credit Risk Analyst (experience 4/5 years) in the Netherlands working for an Investment Grade Bank ?

likehelpful

Are agencies/companies selling old computer monitors? How can I get one?

like

Hi guys,
Got email as below from wipro, it talk about formal letter released later and need to pass client interview. It have CTC details. My question is should I resign based on this or wait for formal offer. Any help would be highly appreciatedWipro

Post Photo
like

Hey fishies! I have a friend (28M) who needs a place from April 1st - June 30th. Around Streeterville, River North and as far north as Lincoln Park. If anyone needs a subletter or roommate during this timeframe, please message me!

like

is it allowed to bring in outsiders e.g. parents, friends to the office for a visit as allowed in companies like CISCO, VMWARE, ETC. ETC.

like

Going to Jamaica in December. Please share some recommendations for where to stay, activities, places to visit, where to eat, etc.

like

I have a 2:00 p.m. flight to the East Coast tomorrow to visit family for Thanksgiving...what have I done to myself? Is anyone else traveling this week?

like

Dear associates,
I have 28 Lpa fixed + 70k variable in Cognizant, how much I will get in hand monthly after tax deductions?

like

Hello all,

I have total 3.5 years of experience.
IBM - 2.5 years
Bosch - 10 months
Current CTC - 11 lpa, fixed - 9.5 lpa
I have cleared technical at cogni. How much should I ask as expected fixed pay

like

Additional Posts in PR and Communications

Are any others struggling too with getting TV placements or is it just me? Are there any best practices? I used to reach out to the bookers, any other ideas? The anchor people seems to be not really promising.

like

Any other agencies experiencing a wave of high turnover during the pandemic?

like

What is the consensus on Ruder Finn currently? Healthcare specifically

like

What’s the best platform for TV station contacts? We currently use Meltwater but are not too happy with it. Are Cision or Muck Rack any better?

like

Anyone know anything about Ruder Finn NY office, health practice?

like

Looking for strong AS candidates to work on CPG brand! Chicago office, but WFH and flexible location. Let me if you're interested and we can talk more!

like

What’s going on at Ruder Finn these days?

likehelpful

What is a good comp range (base + bonus, etc.) for an in-house director of comms at a large global healthcare/pharma company? The role requires 10+ years of comms experience, and that fits my background (which is a mix of agency-side corp, tech and some healthcare experience), and I’m in the interviewing stage. Appreciate any insight from folks in the space. Thank you!

like

Any advice on transitioning from a PR agency to in-house more community-based roles? I have held roles at small-mid sized tech/health tech agencies for most of my career (5 years) and am having a hard time breaking into in-house positions.

like

Does your organization send Mother’s Day emails out (to customers or staff)? Why or why not?

like

If anyone in London is after a new in-house agency global comms/marketing role, DM me! I’m leaving and we’re for a replacement. Solid, major network agency, lots happening and lots of scope

like

Any insight on Ruder Finn? How is their healthcare practice? Is the work environment healthy? Typical VP salary?

like

Weber peeps: thoughts on the new “JUICE” initiative?

like