Anyone have experience in selling capitol equipment? Looking to change industries into aesthetics and selling equipment, so any advice is welcomed! Currently selling commodity items so not as lucrative. Thanks!

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I sold capitol equipment for the underground utilities market for 12 years. My industry was very relationship driven as they might buy from you every few years. Develop those relationships!


I’ve sold capital but not for an aesthetic company. With capital, expect long sales cycles. Good commission if you can close deals. But RFP’s may take 5-10 years so you have one shot. Quarterly meetings help to develop relationships to be ready when the RFP comes

Yeah really try to leverage your distributors with product education/service while selling directly to the end users. It’ll drive the decision making your direction and your distributors will fight on the same job bid while you lock up the sale.

If you aren’t selling through any channels then target procurement, engineering, and general manager roles on LI to build out your call list. Capital projects take time to come to fruition (months/years) so fill up the pipeline.

Really sell on the warranty process and ease of doing business (product use, training, and delivery). Good luck

Long sales cycles. Depends on the base of business and compensation pay structure you get. Some years are blowout and others super dry.

This particular position has an $80k base salary and target OTE if you sold one machine a month would be $200k - again no experience in equipment so just wondering if it’s worth it and do-able/ in line with the market for aesthetic laser companies

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