Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

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not quite sure I get your question. For example, what do you mean by content integration?

The only examples come to mind when linking. Brands and wearables together are ;DVF the fashion brands once had a collab with Google Glass, which is long gone. Apple Watch also sells Hermès bands..

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