{ "media_type": "text", "post_content": "Anyone have good solutions for iOS14 and cookie-less? Currently running via a mobile measurement partner, SKADNetworks, and activating as much 1P data as possible.", "post_id": "60bd2006b38d4c00216ea08d", "reply_count": 2, "vote_count": 1, "bowl_id": "58f85563753e990016609ca0", "bowl_name": "Media Wizards" }

Anyone have good solutions for iOS14 and cookie-less? Currently running via a mobile measurement partner, SKADNetworks, and activating as much 1P data as possible.

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Hmmm. Depends, what are you trying to do? Activating as much 1p is a great start, but that can only take you so far based on the identity resolution services you are using. I’m starting to hit a wall with 1p so trying to diversify my partner solutions there and using the audience insights based on the matches users as expansion points. I don’t have perfect answers and I think we’re all trying to work our way through it. Good luck.


What's the impact been so far?

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