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Yeah, I've seen people go from ECD to CD and CD to CW, and it's changed their happiness levels dramatically.
I'm considering a move back down to writer because, in my country, acds are CDs just without the title and pay and even I'm getting tired of the non-creative side of the business and just want to make more work again.
Subject Expert
Yup. And the better agencies tend to have very senior creatives who don’t want to manage.
This is exactly what I’m considering right now as well. I don’t want to feel like I’m taking a step back in my career, but I really dislike the non-creative aspects of leading a large team. I miss crafting the work.
I moved from CD to ACD/writer. Loved my agency but could no longer tolerate my client. It was wonderful and I immediately started loving my job again.
I think Rob Reilly went from ECD at Hill Holiday in New York to something like Senior Copywriter at CP+B. His career seemed to turn out all right. 🤷♂️
Nick Gill went down from ECD at BBH London to CD / Copywriter. The ECD of Now London also went down to CD at BBH London.
I’d drop to GCD or CD to go to the best agencies in the world.... opportunity > title
But that paper good, right.