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Anyone here do consulting work for food/bev companies?

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Following on this. Would love to hear about the quirks of this industry. How innovative are they? Slow/fast moving?

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What about technology though? IoT, AI, blockchain etc is getting a lot of traction in the industry

Yes

Ja

Yes

Yes

Yes

What do you all do? Is it mainly tech work? Strategy?

Tech implementation

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Tech, media, creative, campaigns - most F&B is consolidated at this point brands like Pepsi are after incremental increase in revenue, when a “bland” ( look that up) gets built and steals market share it quickly gets swallowed. A lot of innovation happens at the supply chain, manufacturing, and distribution levels. That in return offers the ability to innovate to customers. In the form of product offerings, packaging, etc The last true innovative thing I’ve seen in the category was the launch of “share a coke” - perfect merger of innovation under the hood and a simple offering to the customer. in the end this increased Cokes market share by 4%. It also marked the pivot point in a 10 year decline of coke sales

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