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Wait, you’re just reaching out to influencers without first researching where your target audiences spend most of their time and who h influencers might be the best fit for them and your content?
My point exactly. As mentioned the decision was made to “just do some social posts” on our channels and see who bites. So, it was asked of my team to make some graphics for social. My reaction was just what you said, and asking to build a survey with our current audience to establish a base and meet them where they are. In part they want new audience, but social as it is today there is no way we are randomly reaching anyone (esp with no brand awareness) by way of a few posts and no research.
Sounds like you could use a hand. Happy to talk and share some thoughts. I have quite a bit of experience with these.