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Anyone here help a startup / small biz with marketing from the ground up? Basically playing a hybrid role of CMO/brand strategist/CD? If so, what was your experience?

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In the process of doing just that as we speak on both the cannabis and fashion side

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To CD1s point, I’ve only done this if I feel they’re going to give me the authority to actually enact my recommendations and if they value my input and advice. If it’s an uphill battle to do anything and I always have to “justify” myself I’m gone.

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Most of these places don’t need big marketing ideas. So it’s important to reframe your goals. If a company is in its infancy you need to spend time doing a lot of meat and potatoes work establishing messaging tone and a clean visual language. If you can focus on those relatively small goals you’ll be far more successful and not be hurt when the company won’t spend big dollars on ads. As cd1 said most startups don’t know about or don’t really care about advertising but that doesn’t mean it’s impossible to create a strong working relationship.

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It's hard, startup cultures are different from each other but it depends on who is supporting the startup. Because startups are at different stages, so if they are advanced, it can be easier to work with them, rather than spending a lot of time explaining basic things. What helped me was that I had a startup myself as a side project and I have to admit that I didn't recognize myself in the way I was approaching the creation because I had a lot more pressure because it directly impacted my wallet :). Afterwards, it allowed me to better understand and target who had potential. I'm not talking about the potential of the startup's business, the idea is more to see their opening or to see them as a partner (maybe in a dedicated program in the agency). Keep in mind that their projects already involve some risk (BA, VC...) so they tend to want reassurance without necessarily wanting to take more risk with our ideas. Some startups make fun of ad agencies a lot, they see us as smooth talkers who steal their funds. Maybe because they are surrounded by Google Ad experts or maybe just because they are right ;)
Short > like everything... it takes time and it's all about balance ;)

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Hi everyone !

I currently work in SaaS, and I recently got proposed a Customer Success Manager position there. I was initially looking for an Account Executive position, but I was afraid to be a bit bored, and not to be able to express my creativity enough in this position. From what I was explained, CSM would allow me to work in between several departments and to be very free.
In your opinion, should I wait for an AE role or are learning and growth opportunities bigger as a CSM ?

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Hi everyone !

I currently work in SaaS, and I recently got proposed a Customer Success Manager position there. I was initially looking for an Account Executive position, but I was afraid to be a bit bored, and not to be able to express my creativity enough in this position. From what I was explained, CSM would allow me to work in between several departments and to be very free.
In your opinion, should I wait for an AE role or are learning and growth opportunities bigger as a CSM ?

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