Anyone here with experience working in Germany (or creating strategies for the DE audience)? Trying to learn key differences from Americans when it comes to creative/consumers

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In my experience (auto and FMCG) Germans respond better to more direct expositions of the strategy and don’t appreciate metaphor or double meanings as much versus English speaking markets.

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Agree on the above. No metaphors - want clear straight to the point messaging

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“They’re very literal"

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Straight to the point for sure.

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That confirms what I’ve been hearing. Thanks so much!

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