anyone here work at the kitchen (kraft-heinz agency)? was wondering if you like it, how it compares to a traditional agency structure, and any other opinions or perspectives on it

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I know this is over a year old but just in case other people are looking up The Kitchen, here’s what is worth knowing now;

They had a huge change in leadership this winter/spring and they’re now extremely awards motivated—which can be a good thing! However, they don’t have budgets cause the things we’re supposed to work on are quick turn social activations that cost nothing because the IAT partners get all the budget. New leadership is trying to ‘steal’ work from these IAT partners so now we pitch ideas all the time. It’s not as overwhelming as it may sound, but it can be frustrating because some teams have brand partners who approve nothing. There are some decent opportunities/briefs occasionally, but nothing as good as what you’d get at an external agency, it’s all the unsexy stuff.

If you want to specifically do social, this is a good place for you. If you want to do anything bigger than small shoots with former vine stars, try anywhere else.

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this is painfully accurate 🫣
(i accepted the job)

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