Legal marketing and businss development

Anyone hire an outside business development coach? If so, was it worth it?

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We've hired a number of coaches over the years with varying degrees of success. Most come with a standard play book (one size fits all approach).

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Every attorney, regardless of practice area, on going referral sources, strengths, goals, etc. is given the same checklist of activities: join a bar committee, go to the United Way breakfast (who cares if you're not comfortable in crowds and there with 1500 people there), go through your LinkedIn contacts and send an email asking for business. Those activities work for some, but certainly not all. If you are a litigator and receive referrals from other attorneys, great, look into the bar. If you're a business attorney with a niche, there are better places to spend your time and effort.

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It might depend upon your practice or number of years in practice, but a BD coach can be a huge help. The problem is often that because there's no official certification, a lot of those offering these services are selling snake oil. You need a good one, and they can be expensive. Find a well-regarded one, ideally in your market, by asking the legal marketers at your firm, or through the president of the local chapter of the Legal Marketing Association.

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