Anyone know of any ads that use an intermixing of shot footage and user-generated content (i.e. footage shot on an iPhone or camcorder) ?

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Beware: Stock footage and UGC was all the rage during early COVID and all looked exactly the same.

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Not to be a wiseass, but the new “Shot and edited on iPhone” campaign?

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It just hit me I havent heard any UGC ideas in forever. Have we collectively given up on the idea that people will make our videos for us (and other people will watch them) or have I just been lucky?

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