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Anyone know of anything (books, sites, etc) that is helpful for generating tactical or “360” executions for a concept? It’s my weakest skill and I want to work on it.

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Start by picking other mediums and thinking about how your concept would come to life in those areas. What would it look like as a store, as merch, a truck, on Twitter, on insta, as packaging, etc etc etc. not saying all those are good, but as you think about them, I bet other more interesting executions appear to you

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I love concepting and coming up with stuff for TV, print, OOH, even basic web or social stuff but when it comes to going beyond that I have serious brain fog and rely on my art partner hard and I’d rather be able to help out for these things too!

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