Anyone make the jump from agencies to tech? Any advice on what salary you’d request for an ACD (or CD) role at a Bay Area tech firm? They tracked me down and have been pretty aggressive about moving things along, so I may have some leverage.

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Just FYI, they pay way more than agencies. Even agencies who work onsite at tech companies, offer lots more money for those particular roles. They even offer relo and housing. High $100,s is not unreasonable for an onsite ACD, depending if it’s full time or contract.

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Great position to be in, OP. Congrats and good luck.

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I am also being courted by a Menlo Park/Palo Alto company, but I did loads of research on rent/housing prices. Tiny apartments for $3k or more. Crappy older (tiny) houses for $1 million! Or live 2 hours inland to get a reasonable rent. I thought prices were dropping, but maybe not fast enough. Also, gas is typically $1 more a gallon in California. You may love it there, but you’re definitely gonna need that high salary. If I were you, I might even push for $200k or more. Good luck.

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If you want to hear an interesting story about a major agency CD moving into tech, check out this interview with Jayanta Jenkins about how he left TBWA\Chiat\Day to work on Apple and eventually Twitter. Good stuff: https://open.spotify.com/episode/3heCGosDZl7eFZSa1ID9zL?si=aBP76Fq6Qr6fS2AxeoPf1w

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levels.fyi

Congrats. Depends on where your moving from as well. Bay Area the cost of living can be even higher than NYC in some places. Agree that for a very senior ACD or CD $175-200k is reasonable for that area. Good luck!

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