Advertising

Anyone make the move from agency to brand strategy/design consultancy (Wolff Olins, Lippincott, Interbrand, etc.)? How do you like it on the other side?

like
Reaction Icon Like
Arrow Icon
works at

there’s a big difference between places that focus on brand strategy and design consultancy, which also means there’s a big difference in the skillsets required to thrive in either. i’ve been at one of the top design consultancies for 3 years now, having spent the first 12 years of my career in advertising. the work is highly complex and strategic, and far removed/upstream from marketing briefs. it was a culture shock at first, both in terms of the approach to solving business problems and the variety in the actual problems to solve, but much more in line with how my brain works. i’m much happier and feel like the work we do has more impact. really depends on what you’re looking for.

Reaction Icon Like
likehelpful
Arrow Icon

yeah—the ones you’ve listed definitely fit within the brand strategy realm, although I know places like Wolff are branching into more consultancy-style models. On the design consultancy side, you’re looking at frog, ideo, fjord, method, etc. as the leaders. you’ll find a lot of bigger and more traditional consultancies like Accenture are trying to get into the game with acquisitions of studios (e.g. fjord is now a part of Accenture).

Reaction Icon Like
like
Arrow Icon

Following

Reaction Icon Like
like
Arrow Icon

I've seen creative people get a little bored/frustrated. Think it depends on what you want to focus on. I've heard from friends that Interbrand is going through some stuff.

Reaction Icon Like
like
Arrow Icon

Super helpful, thanks AD1! What would you classify as a brand strategy shop vs design consultancy? Are the ones I listed more like the former and less like the latter?

Reaction Icon Like
Arrow Icon

Gotcha, thanks for that AD1!

Reaction Icon Like
Arrow Icon

Related Posts

Delta Platinum members, what bonus do you choose? Very likely gifting Silver Status to my spouse.

like
Reaction Icon Like
Arrow Icon

I got a new role in Ohio. My SO is freaking out about the bedbug crisis there. Any tips of how to protect against bedbugs?

like
Reaction Icon Like
Arrow Icon

If anyone wants to join a boutique HR & Talent Advisory consulting firm, Kincentric is hiring for an Associate Partner role! Location doesn’t really matter, but preferably in IL, NY, or ATL.

like
Reaction Icon Like
Arrow Icon

Download the app for more exclusive discussions.