Anyone researching data clean rooms? Would love to hear thoughts. Currently researching new measurement approaches as we head toward the likely death of MTA. Discuss.

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We are. What's your holding company?

Independent agency. No holding company.

I'm OMG. We have a team of people actively exploring the environments. I would say there are other ways to do it.... but it is likely not going to be through statistical packages. It is a product question, not statistics.

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