Anyone transformed your career from media activation to analytics? How did you ramp up?

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study helps. lots of relatively cheap courses out there. also tools (like alteryx / tableau) are getting simpler and offer free training. ask your analytics lead to explain what they do.

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Do you enjoy your current role/work? Better than media?

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I believe Nielsen just went from being a public to private company … is this a red flag? Should I not be accepting job offer ??

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Thinking about starting my own marketing science company. Nothing large scale just work on it part time and see where it takes me. Still thinking of offering general data science service or focus on building out some specialized platform. Any suggestions?

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Is everyone leaving ad agencies these days or our value just increased in the industry. Getting too many recruiters in my inbox these days . Trying to understand where this is coming from.

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The CEO of Horizon just used the word “daction” in a 4As panel. Data plus data driven action. He said it with such conviction. He’s so positive and seemingly sincere. I don’t know if I could do that.

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Anyone have any recommendations for a survey analytics course?

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Interested to hear what vital skills a snr digital analyst should have including preferred experience, degree etc
My career path to an analyst has been non-linear so trying to see if I should upskill

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what tech stacks y’all using?

me: excel, tableau, alteryx mainly.

heavy lifting on tableau is outsourced and any use of databases/APIs vary by team

want to join a shop that has more hands on tech work

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What resources do you follow to stay up to date with the latest trends in data analysis and marketing? Are there any influencers in this space?

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What do you consider to be "insights"? What makes them meaningful?

I see a lot of other analysts push out insights that feel pretty meh to me, like showing best performing tactics, audiences etc. Was I wrong for expecting there to be more?

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Any tips to get smarter about analytics and better at critical thinking as I get more senior in my role? I feel like my media department coworkers ask better questions and have better solutions (as they should). I have substantial knowledge like Google Analytics and various campaign metrics, but feel short compared to colleagues. Curious what courses, newsletters, etc may help.

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Anyone else getting screwed by the FB/IG API???

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How much should the compensation be for senior analytics analyst at horizon media?

Location: NYC
YOE:1.5

Also if anyone can share their experience at horizon media’s analytics team? How was it overall? Projects? Technical skills used? Was it more reporting than analytical?

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Anyone regret going into data and analytics? Sometimes I feel like I'm too dumb for it. I don't have a statistics background to really take things to the next level, and my colleagues don't have the hours to help me. My technical skills are OK, but nothing to shout at, especially when I don't really have the interest to learn. Maybe I should just bite the bullet and steer my career to a boring client-side position instead.

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I'm hiring!!!! Looking for Manager and Sr Associate talent to work on key account. DM if you're interested in learning more!

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anybody looking for a data person at the manager level in NYC ?

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