Anyone use Salesforce Marketing Cloud? How did you build a plan for how it would be used?

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Yes, if you’re starting from scratch I highly suggest you hire a third party to help with setup and make sure you have team members in place who have experience with Salesforce (helps if they have coding experience).


Oh I see. Well, what do you plan on using it for? The basics would be using it to launch email, social, and SMS campaigns. Justification really relies on your company’s goals - how will it be used to support 2023 objectives and OKRs?

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