Anyone using AI to measure social engagement and to guide future media placements? If so, what platforms perform best? 🙏🏼

likehelpful
Posting as :
works at
You are currently posting as works at

…why? It’s a data pull. Machine learning can summarize your findings, but analytics tools already exist to run the equations and tell you the results. You can’t get more summarization than a comparison of current performance to a baseline.

If someone is trying to sell you on artificial intelligence as a measurement tool, they are talking out of their ass.

like

AI is the winning marketing name, but machine learning is the limits of the tech we have now.

The tools are great at summarization, but terrible at the imagination required to turn data into insights.

You usually aren't tracking social engagement metrics for paid media placements... If you're looking for organic social metrics look at Plot or a platform like Sprinklr. If you want a holistic sense of paid performance you're gonna need to find something like a Looker Studio to aggregate data.

like

Why would you use AI to measure an irrelevant metric.

like

You know your agency’s fucked if you have a gcd asking this

There are many existing analytics tools the measure engagement. Are you looking for measurement beyond that?

Related Posts

What are some publications, books, podcasts, online classes etc that can help me prepare for my first year in consulting? Have 5 years of experience in finance and making the jump to consulting.

like

Can we claim HRA tax exemption without agreement copy and claim deduction in Cognizant?

like

Is it possible to get someone's phone number off of LinkedIn? I've had two completely random (local) numbers contact me today about job oriented conversations. Not sure how they got my cell number

like

Can I own my own business (food truck, operated by my partner) while employed by a PA firm?

like

I always wonder if models actually feel worse about their looks than average people, since their job is based 100% on their appearance

like

I’ve heard salaries have gone up quite a bit in the midst of the pandemic and I’m wondering if this is true for EAs as well. There’s a myriad of data online about EA salaries depending on age/experience but I’m interested in salaries from jobs accepted in 2020/2021 specifically!

Please feel free to share:

- Your salary from any job accepted in 2020/2021
- Any offers you may have received but rejected
- Your length of experience

Thank you!

like

I got notice everything at the new firm is good to go. Now to give notice. I’m dreading it. I really really like my boss but this opportunity is too good to pass up. How do you even start? I’ve been in this role 8 years. How to give notice?? Yikes! I’m giving about 2 1/2 weeks notice. 10/17 start date. Any help is appreciated!!!

like

Have to use a financial advisor due to inheritance doc requirements. Where can I find the best low cost advising? Even if it’s automated or the low monthly fee with an annual review - I think those fulfill the requirements I need to meet. Thanks!

like

Hi Guys,

Can anyone help me with a referral in HPE(Hewlett Packard Enterprise). Please comment on this post if you're willing to refer.

Thanks in advance.

Looking for a referral! First switch from TCS

Yoe: 3.9

Skillset: python, shell scripting, linux, hadoop ecosystem (hive, yarn, HDFS, solr/kafka, scala, map/reduce, Cloudera manager, oozie) datadog, cymatics, nomad, consul, teamcity, jenkins, Git, ansible, Docker. Rest API's

I think with with skillset, i might fall into DevOps category. But still any challenging role is accepted

like

While interviewing has anyone been asked by the interviewer what qualities they (the interviewee) think are needed to be successful in the role? What’s the purpose of this?

like

Do managers tend to make a scene while you put your papers?

Has anyone gotten the thermiEye treatment or any other non invasive treatment to reduce undereye lines and/or puffiness? Thanks!

like

Anyone have any problems with scams on Upwork?

like

Any ideas for side gigs I can start online? Do drop shipping websites work? YouTube automation channel etc? Any other ideas welcome

like

New to NYC and looking to connect with more Talent and HR Peers - are there any in-person networking groups/events/orgs one could recommend?

like

Should I leave my first permanent job as a team leader of 4 DPs in a FMCG business (only been there for 4 months) to join a huge Tech business for a 12months contract?

They offer me 60% more money than my permanent role. Circa 2000 dollars every month in my pocket

However, I am worried if I accept the tech role and I do not become permanent I will be looking again for a job in 12-24 months and my CV won't be showing a managerial position. Won't be showing any progress.

like

Hi Is our job in danger ? After the quarter results declaration? Has wipro undergone losses? They have kept contract to hire cases on hold as well.why so?

Ive been practicing in TX for 2-3 years at a big law firm doing mostly bankruptcy work (and some trial) and looking to clerk at a bankruptcy court in SDNY/DDE/EDVA (I am well aware of how great the SDTX judges are but I am set on leaving Texas). Anyone familiar with how many apps these judges normally get or what makes candidates stand out? Are these judges generally not interested in someone who has practiced in a different market?

like

Additional Posts in Advertising

What, exactly, are these Archive global creative "rankings" based on? I see people posting/humbled-and-honored'ing on LinkedIn and feel like posting that I'm the #17 CD/AD/Freelancer as ranked by both Better Homes & Gardens AND Cat Fancy Magazines.

likeupliftingfunny

It’s hard to be motivated when rounds of layoffs happen and you see all your friends leave. But one thing that’s gotten me through all of this is working out. And when I say workout I mean the most pathetic, sad, barely completed beginner-level cardio dance routines. I’ve somehow forced myself to move while on lockdown and it’s somehow forced me to feel better. Whatever you’re doing, wherever you are: get up and move even if you don’t finish or end up going on a walk. Pls take care of yourself❤️

like

Can we really just not with April Fools ads? So cringe inducing, so bandwagon-y, so god damn corny & depressingly expected...🤢

like

I am leaving my comfortable uninspiring job and taking a risk without next job lined up. Idiot or smart?

likesmart

I envy creatives. It seems like your jobs are far more interesting.

like

Anyone else have AE’s that are fucking amazing creative directors, genius copy writers, excellent producers, diligent pm’s, even finance wizards but for some odd reason can’t manage the client?

likefunnysmart

That Ram Ad??? 🙄

like

If you got fired today would you have a Bach up plan? What would it be?

like

Say I want to take a break from advertising for a bit... is it impossible to leave agency land and then go back a few years later?

like

I know, I know I shouldn’t complain but it HATE my job. My mental health has never been worse. And I’m so so beyond unhappy. Any advice to get through this seeing as the job market might be difficult to navigate at this time?

like

As bad as my job may be, someone out there has to write an Effie entry for Weathertech

likefunny

Best (non-agency) company to work at in Boston??

likehelpfulsmart

Has anyone been able to negotiate anything extra or terms when being laid off?

like

When’s the longest you’ve been unemployed (not by choice)? Trying to keep my head up

like

Any fishies in new york have official snow days?

likehelpful

How did your agency handle layoffs? All-agency meeting before they started? After they ended? Both?

Kinda sorta trying to predict if I’m losing my job tomorrow.

like

Well, we were the only team on a pitch. We won and still have to hear my boss complaining about me.

like

Grey NY news on 4-Day work week option. Thoughts?

like

Can someone explain how billable hours work? At a new agency and although I had to fill timesheets at my previous agencies, they were mainly used to ensure we weren’t over servicing a client/for setting the appropriate retainer for contract renewals. I asked ppl at my agency but haven’t gotten a proper explanation. I get the impression that billing to the agency admin code isn’t recommended, and my manager said he bills everything to client codes, but that doesn’t make sense to me .

like

Anyone hiring a UX Designer in Atlanta? I know someone who got laid off

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal