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…why? It’s a data pull. Machine learning can summarize your findings, but analytics tools already exist to run the equations and tell you the results. You can’t get more summarization than a comparison of current performance to a baseline.
If someone is trying to sell you on artificial intelligence as a measurement tool, they are talking out of their ass.
AI is the winning marketing name, but machine learning is the limits of the tech we have now.
The tools are great at summarization, but terrible at the imagination required to turn data into insights.
You usually aren't tracking social engagement metrics for paid media placements... If you're looking for organic social metrics look at Plot or a platform like Sprinklr. If you want a holistic sense of paid performance you're gonna need to find something like a Looker Studio to aggregate data.
Why would you use AI to measure an irrelevant metric.
You know your agency’s fucked if you have a gcd asking this
There are many existing analytics tools the measure engagement. Are you looking for measurement beyond that?