Anyone who has ever worked at AKQA knows that this is 100% on brand for the *most* egomaniacal dooshwad ever. Imagine the enormity of ego involved in AKQA CEO getting his way in refusing to work under the Grey name. 🤢

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I can’t see any problems with that. 🤷🏻‍♂️ AKQA is a promising brand, has been making an awesome work, and thinking ahead of any other agency nowadays.

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AKQA1, the fact that you need to mention “idea-led” tells us that you know about us knowing that AKQA hasn’t been an idea-led shop. That’s why it’s no where near being a top agency, but a gimmicky mood board styled shop.

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He's one of the few high level minorities in a racist industry. He has a lot of leverage.

Stop looking just to US friends...look outside. One of AKQA is a asian woman.

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It’s easy to mistaken AKQA as the initials of 4 founders. But no, it’s actually Ajaz Khowaj Quoram Ahmed. The full name of one individual. One. Of course he’s egomaniacal af.

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If all makes sense now

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As an ex-AKQA-er, agreed 🤕

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Same.

Dude seems insufferable. Good luck retaining / attracting new talent.

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They get very good designers, everyone else is pretty mehhhh.

I worked at AKQA for over four years. Ajaz is pure Machiavellian, intoxicated by power, petulant as they come and the company culture is horrific - unless you are in the Brit boys club. Good luck Grey employees.

likesmart

Nailed it.

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Always best to cave to the egomaniacal jerk at the very beginning of a new relationship. I’m kinda surprised he didn’t insist on something completely insane like keeping Grey but spelling it with an A.

funny

Gross

Also, that guy is the doubler of AKQA... so grey paid him how many millions and he’s giving them that hard of a time?

Can confirm.

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