Media Wizards

Anyone work on the Adidas media business when it was at Carat? Or currently work on it at MediaCom?

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Carat probably lost it due to Mediacom offering the same services for a lower price. It’s tough now for media and advertising agencies to differentiate themselves, so now all the clients go where they can get the best price. And then those agencies suffer when they undersell their work and have understaffed accounts. It’s a vicious cycle and leading me to believe that we all need to GTFO

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No but I want to! Why ask?

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pitched and won it in Germany. diversity and transparency worked in our favor big time

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naw Carat didn’t even make it to the last round to compete on pricing.

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Beiersdorf not a big loss - they just want the cheapest rates. They talk a big game but in reality everything is directed by Hamburg. Did Carat lose Tourism Ireland; hadn’t read that. Adidas was global pitch and MC is killing it right now

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I’d imagine it’s a great brand to work on and I’m curious why Carat lost it

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Carat also lost Beiersdorf and a tourism brand recently too

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Do all of y’all live in LA?

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Our Adidas clients hated carat because they kept recycling the same print campaign and refused to consider any other channels for that sport line. Good riddance to that team

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