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Not shocked. You really want 3rd party verification for an awareness/consideration type buy. Handing your money off and not verifying is asking to be scammed.
If it's action focused, the results will act as that verification, either achieving real world performance that drives impact, or not, and you'd optimize mix as usual.
TikTok wants to sell. So they’re currently in “blowing smoke mode.” Happened to me. Our campaign blew all metrics and benchmarks out of the water. Yet we don’t really know what those benchmarks were.