Anyone worked on retail clients and willing to share their experience? Looking for the Target’s, Walmart’s, etc. of the world.

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Without naming a specific retail client, I’d say that their shopping experience of “lowest price at all costs, quality isn’t as important as speed and volume” carries through to every aspect of how they do business.


I’ve worked with a few retail accounts. It depends on the client but there tends to be a huge amount of retail collateral that they want produced, it’s an uphill battle to convince them to simplify messaging (e.g. don’t add 15 CTAs and a bunch of legal to a POP sign). Q4 is also crazy because of holidays. Clients also have a tendency to put cost over quality, but I suppose most clients in other categories do the same.

That said, I really enjoy it because you’re creating a physical space and have the opportunity to shape the customer experience and journey.


What do you want to know?

How are they as clients? Is the work meaningful? Crazy hours? My current account is a bit hectic, but I feel pretty good about what it does for society, and the clients themselves are usually good people.

Most of the time no.
Hours are on and off hectic.

What made them terrible?

Retail is usually terrible. They just don’t care, they want to churn out what they need no matter what.

If you’re young it could be a good learning experience.


Can confirm President 1's experience with retail clients. If you have any other option, stay away.

Also, they get rid of people as fast as their worst selling merch.

Tends to be low on strategy and high on execution and volume. On the media side this results in a lot of busywork but not much time for impact and results.

The thing about retail is theyre very focused on THIS WEEKS NUMBERS. They talk about it all the time (same thing with car dealers and tier 2 car work). How were this weeks numbers, how can we get them up for next week?? In other words, very short term thinking and reacting. The most important thing is that their agency is “quick and nimble,” meaning fast and cheap and okay with changing direction on a dime.

That and just showing the merchandise with a price. Yelling at people that “theres never been a better time! Hurry in during NOW-VEMBER!”

Literally left the industry because I had to work on Walmart

Target will joke about being “Minnesota Nice” but it is NOT a joke. They are brutal.

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