{ "media_type": "text", "post_content": "Apply client side! Dum dum dum. Any pointers for interviewing?", "post_id": "5ee4e2a01301f1002b1079e7", "reply_count": 7, "vote_count": 5, "bowl_id": "58f8034eae9f610010f86443", "bowl_name": "Job Board - Advertising" }

Apply client side! Dum dum dum. Any pointers for interviewing?

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"stakeholders" "KPIs" "cross functional"

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Prepare to explain what a copywriter does, and know it will be an uphill battle to be seen as a creative. I'm my experience only visual is thought of as creative at most in-house jobs.

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Ask about how they work together, how your creative voice will be heard & respected. Ask about workflow and teams involved in bringing a project to life. Ask about the work they do vs their ad agency. Don’t forget you’re interviewing them just as much as they are interviewing you. Client side often (but not always) has a LOT of office politics involved so make sure you’re finding the right client for you.

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Just show how passionate you are about the brand, and how it relates to your life, and if you have previous experience writing for that category or a similar category, how that experience is going to help their brand. In my experience, these are the only things client side interviewers want to hear from CWs.

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It's more pertinent that you know about the Brand's history. How they started, their vision, their placement in the market... It'll show how much interest you have for them. The most important thing I have to say is having questions prepared to ask when it's your turn. Don't go for the typical templated questions - really customize them and ask things that matter to you that will make a difference with whether you sign the contract or not.

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Their Mar-Com is full of people from well-known agencies hired the past few years; most likely, they know what copywriters do, etc.

Oh also most in-house startups don't have PMs which I have found problematic.

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